SM Entertainment Launches AI Rap Project Rappie With Verses | Sept 2025 - Jack Righteous

SM Entertainment Launches AI Rap Project Rappie With Verses | Sept 2025

Gary Whittaker

SM Entertainment Teams With Verses to Launch Multimodal AI Rap Project (Sept 2025)

SM Entertainment partners with AI startup Verses to unveil Rappie, a multimodal platform generating AI-powered rap lyrics, vocals, avatars, and synchronized music videos.

The Big Announcement

On September 2, 2025, SM Entertainment, one of South Korea’s largest entertainment companies, announced a partnership with AI music startup Verses to launch Rappie, a multimodal AI-powered rap creation platform.

Rappie combines AI-generated lyrics, synthetic vocals, and realistic AI avatars to create synchronized short-form and full-length music videos — opening new possibilities for K-pop and beyond.

How Rappie Works

  1. AI-Generated Lyrics: Verses’ natural language models craft context-aware rap verses and hooks optimized for rhythm and flow.
  2. Synthetic Vocals: Deep-learning voice generation delivers customizable tones, accents, and rap cadences.
  3. AI Avatars: Hyper-realistic performers replicate gestures, facial expressions, and lip-syncing.
  4. Synchronized Music Videos: Delivers complete video packages ready for TikTok, YouTube, and streaming platforms.
“This collaboration sets a new standard for K-pop’s digital transformation, blending AI-driven music with next-gen performance visuals.” — SM Entertainment, Press Release (Sept 2025)

Why It Matters

  • K-pop goes multimodal: SM Entertainment leads the integration of AI into music production and live-style video storytelling.
  • Global ripple effects: Rappie’s success could inspire similar AI-driven platforms across hip-hop, pop, and indie genres worldwide.
  • Creator opportunities: Multimodal AI is unlocking workflows where music, visuals, and branding converge — a trend creators must prepare for.

Impact on the AI Music Landscape

Rappie’s debut underscores a broader shift within AI-powered music:

  • Rise of multimodal AI: AI platforms are moving beyond sound generation into integrated audio + visual performance design.
  • Competitive positioning: While Suno and Udio fight lawsuits over training datasets, Verses offers a forward-looking, “clean IP” alternative.
  • Audience expectations evolving: K-pop fans are early adopters of immersive, interactive content — making Rappie a perfect testbed for mainstream adoption.

For AI Music Creators

The launch of Rappie signals where AI-driven music creation is heading. For independent artists, producers, and content creators, here’s what to watch:

  • AI avatars: Lifelike digital performers could redefine fan engagement and virtual concerts.
  • Multimodal workflows: Rappie merges lyrics, vocals, and visuals — expect similar integrated tools to dominate the next wave of AI platforms.
  • Global opportunities: K-pop’s fast adoption of AI could accelerate demand for creators skilled in prompt engineering and hybrid workflows.

Sources

SM Entertainment teams with AI startup Verses to launch Rappie, an AI-powered multimodal rap platform with lyrics, vocals, avatars, and synced music videos in September 2025.
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