Why Creators Should Build a Custom GPT

Gary Whittaker

Why Creators Should Consider Building a Custom GPT (And How It Can Boost Your AI SEO)

✨ If You’re Using AI Tools to Create — You Might Want to Build One of Your Own

You’ve probably used ChatGPT to brainstorm content, write captions, generate lyrics, or plan your next big project.
But what if you could train your own GPT — one that works like you think?

That’s what a custom GPT is.

It’s a version of ChatGPT that runs on your tone, your instructions, and your mission — and it can be public or private, depending on how you use it.

🚀 What Is a Custom GPT?

Think of it like creating your own personal assistant, but smarter:

  • You give it specific instructions (how it should behave)

  • You upload custom files (knowledge it can reference)

  • You create sample questions to guide users (like prompts)

And suddenly... you’re no longer using just any AI.
You’re using one that speaks your language.

🎯 Why Creators (Even Beginners) Should Build a GPT

Whether you’re a musician, coach, writer, or small brand — here’s why a custom GPT matters:

✅ 1. It reflects your brand

Your GPT answers in your tone, values, and creative logic.
It’s like having a brand voice that runs 24/7.

✅ 2. It saves you time

You don’t have to repeat your framework or process every time.
Your GPT already knows how you work — and helps you get there faster.

✅ 3. It serves your audience

Eventually, you can make it public so others can use your system.
It becomes a free resource that also promotes your mission.

🔓 When Should You Make It Public?

You can keep your GPT private while you're testing, refining, or using it to build your own systems.

But once you’ve built something others could benefit from — consider making it public if:

  • You want to build trust and authority in your niche

  • You want to grow your audience by helping, not selling

  • You’re ready to turn your method into a tool others can try

Public GPTs also come with a shareable link, which gives you a chance to…

📈 …Start Building What’s Called AI SEO

AI SEO = building an ecosystem of searchable content that proves you’re the expert in your space — especially around AI tools, strategy, and problem-solving.

Here’s how a GPT helps:

✅ You write articles explaining what your GPT does
✅ You publish landing pages, tutorials, and use cases
✅ People search for tools like yours — and find your site, not someone else’s

Even if your GPT is free, it drives:

  • Traffic to your brand

  • Email signups and trust

  • Content time-on-site (which Google loves)

🪜 This Is Just Part 1 of a Full Creator GPT Series

If this feels like a lot — good. You’re early.
This article is the first in a multi-part series:

  1. Why Build a GPT? (This post)

  2. Coming Soon: What Knowledge Files Are and Why They Matter

  3. Coming Soon: When to Go Public vs Private

  4. Coming Soon: How to Connect GPTs to Your Business

  5. Coming Soon: How GPTs Power AI SEO (with real examples)

Follow the blog or subscribe to updates to stay in the loop.

🧠 Want to See What a Custom GPT Can Actually Do?

Here are 3 public GPTs you can try right now — built for creators like you:

All are free to test (ChatGPT Pro required). Built in public. Evolving with every user.

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