Part 3: What My Shopify Data Showed Me About AI Traffic

In Part 1, I found out that AI tools like ChatGPT and Perplexity were sending traffic to my site.

In Part 2, I explained how AI SEO works differently from traditional Google SEO.

Now, in Part 3, I want to show you the actual numbers—and why they matter.

This isn’t theory. This is real customer behavior pulled straight from my Shopify reports.

📊 The Numbers That Caught Me Off Guard

Here's what I saw in my analytics (Dec 24, 2024 – Mar 23, 2025):

• Perplexity (organic): 128 sessions → 3 orders
• ChatGPT (organic + unknown): 348 sessions → 3 orders
• Total AI-driven orders: 6
• Total new customers from AI sources: 8

That might sound small—but keep in mind:

• I didn’t run ads
• I didn’t chase traffic
• I didn’t optimize for AI tools

And this traffic converted, which tells me it wasn’t just clicks—it was people who came ready to buy or take action.

🔍 Where Was the AI Traffic Going?

I pulled the top landing pages during this period and cross-referenced the behavior:

• Homepage: 422 sessions, 12 completed checkouts
• Free product/tool pages: High engagement, repeat visits
• Blog posts with frameworks: Moderate traffic, high click-through to downloads

What I realized is this:

AI traffic didn’t go to trend pieces—it went to evergreen, helpful, clearly structured content.

That included:

• The Flagship Song Plan
• My homepage with clearly labeled sections
• My product pages that focused on solving one problem at a time

🧠 What This Taught Me About Conversion Behavior

Here’s what I learned by digging deeper into the data:

✅ 1. AI traffic behaves more like referrals than browsers
People coming from AI tools are in “solution-seeking mode.” They’re more likely to act than explore.

✅ 2. The more specific the content, the better it converted
Pages that had a name, format, or checklist did better than general blog posts.

✅ 3. Direct traffic may actually be AI in disguise
Many visits showed up as “direct” or “unknown,” but matched the behavior of Perplexity or ChatGPT referrals.

If you’re not tagging your links or tracking UTM codes, you may already be getting AI traffic without knowing it.

🛠️ What You Can Do With This (Even as a Beginner)

This part is simple.

You don’t need complicated analytics tools. You just need to:

• Look at your top-performing landing pages
• Ask: “Is this page solving one clear problem?”
• Add structure: titles, subheadings, bullet points, summaries
• Use your own terms or frameworks to stand out

You already have the experience—you just need to shape it in a way that AI tools can surface and summarize.

💥 Want to Turn Your Own Traffic Into Profit?

I use Shopify for everything I run—from selling digital downloads to testing interest in new products.

If you're ready to build a page that actually works:

👉 Start your store now for $1/month for 3 months:
https://shopify.pxf.io/VxbdXE

📌 Then bookmark this guide:
jackrighteous.com/pages/scale-with-shopify
It walks you through how to use free tools and organic content to pay for your subscription.

🔜 Coming Up in Part 4

Next, I’ll break down exactly how to format your content so AI tools like Perplexity and ChatGPT actually pick it up—plus a free checklist.

Let’s keep it simple. Let’s keep it real. Let’s keep it working.