Q2 Voice Planning | Optional Stage 4 DEVELOP Growth Sprint

Optional DEVELOP growth sprint · Stage 4 · Q2 planning

Q2 Voice Planning

Use first-quarter evidence to test stronger messages, refine offers, build campaign consistency and prepare a mid-year review. This sprint sits primarily in Module 14, Module 15 and Module 16.

Where this fits: choose this sprint when Q1 has produced enough evidence to justify a growth or refinement test. The quarterly sprints are optional and non-sequential.

Quarter roles

April · Activate

Choose the strongest growth hypothesis from Q1 evidence and begin a controlled test.

May · Refine

Improve messages, offers and campaign routes without chasing every reaction.

June · Review

Run the mid-year evidence review, identify the strongest assets and prepare the Q3 runway.

Growth cycle

  1. Review Q1 evidence.
  2. Choose one growth or refinement hypothesis.
  3. Define the Q2 Voice Anchor.
  4. Select the campaign/message tests.
  5. Build the anchor asset and supporting route.
  6. Refine offer or next-action language where evidence supports it.
  7. Measure meaningful signals.
  8. Write the mid-year review and Q3 handoff.

Module 14Module 15Module 16