First Website Conversion Path Plan

29 juillet 2026 Jack Righteous

Own Your Own Domain · Milestone 17 · Apply

Saved locally.

Privacy: use aggregate totals and evidence locations. Do not paste customer or subscriber records.

1. Define the conversion

Priority action and why it matters now

Exact completion event and confirmation evidence

Stage	Page, promise and CTA	Owner, evidence and status
Entry and understanding
Action and completion
Confirmation, delivery and follow-up

Copy, trust and CTA friction

Form, checkout, mobile and accessibility friction

Corrections, owners and retest evidence

Metric	Definition and source	Baseline / limitation
Entry-page visits
CTA clicks and starts
Completions and conversion rate
Revenue in CAD, failures and support

Date range, traffic sources and changes during measurement

What the evidence supports—and does not support

Primary diagnosed constraint

One change, expected signal and rollback rule

Result and next decision