1. Find the angle

I am promoting: [thing].
Audience: [audience].
Primary action: [action].
Give me 5 Halloween angles that fit this project.
Label each as mood, event, identity, entertainment or timing.
Reject any angle that would still make sense if the actual product were removed.

Checkpoint: the angle should reveal something about the project, not only Halloween.

2. Build the campaign spine

Turn this core idea into a 4-part Halloween campaign: [idea].
Part 1 = announce.
Part 2 = demonstrate or reveal.
Part 3 = remind with new information.
Part 4 = final action.
For each part give me the job, hook, asset type and CTA.
Do not repeat the same claim.

3. Promote a song or beat

Track: [describe sound, hook and emotional job].
Audience: [who].
Create 3 Halloween promotional concepts:
A. mood-first,
B. hook/lyric-first,
C. use-case-first.
For each, give me a 5-15 second excerpt recommendation, visual concept, caption angle and CTA.

Use this when: the song itself is the asset—not merely background music.

4. Promote a live event

Event details: [date, time, place, experience, audience].
Write four coordinated posts:
launch,
7-day reminder,
24-hour reminder,
final call.
Keep factual details identical.
Make each post add a different reason to attend.

5. Promote a livestream

Livestream: [topic].
Audience: [audience].
Create:
title,
thumbnail direction,
teaser,
24-hour reminder,
going-live post,
one audience participation mechanic.
Keep the Halloween theme relevant to the stream rather than decorative.

6. Build a seasonal offer

Normal offer: [offer].
Create a Halloween version without fake scarcity.
Choose one legitimate seasonal change: packaging, bonus, event tie-in, limited schedule or themed use case.
Return headline, explanation, proof point and CTA.

7. Local business weekend

Business: [business].
Offer/event: [details].
Create one square post, one Story, one customer reminder and one in-location sign headline.
Keep the same core offer.
Prioritize practical details over Halloween wordplay.

8. Digital product

Digital product: [product].
Buyer: [buyer].
Explain 3 specific Halloween situations where the buyer could use it.
Choose the strongest situation and build one promotional post around that use.
Do not lead with file count.

9. Cross-platform adaptation

Core Halloween promotion: [paste].
Adapt it for Instagram, Facebook, X, TikTok/Reels and email.
Preserve the promise and facts.
Change opening hook, length, format and CTA to fit each surface.
Explain why each adaptation changed.

10. Countdown that earns attention

Create a 5-step Halloween countdown for [thing].
Each step must reveal a new detail: process, proof, feature, story or benefit.
No post may rely only on “X days left.”
End with the real action.

11. Audience-fit audit

Review this promotion: [paste].
Tell me:
1. who it currently sounds like it is for,
2. what emotional tone it communicates,
3. what information is missing,
4. one change that would better fit my intended audience: [audience].
Do not rewrite until the diagnosis is complete.

12. Learn from the result

Campaign results: [metrics, comments, clicks, saves, replies].
Separate observation from assumption.
Identify:
what earned attention,
what moved people toward action,
what appears weak,
one variable to change next,
one decision worth reusing next season.