Muse + Facebook: Write Your Welcome Post and First Week of Content

Your Facebook Page is ready. Now what do you actually say? This is the part that stops a lot of people. You have the name, logo, cover, contact information and website link in place, but that empty posting box is staring back at you.

I'm helping The Steady Center Facebook Page get started with Muse. We're keeping the work simple: one welcome post, two useful posts in the first week, and a routine that doesn't require being online all day. Facebook comes first; Instagram can wait.

This guide is the second step in my Facebook + Muse launch hub. If your Page isn't ready yet, begin with the Facebook Page setup and organic-growth checklist. If you want my broader personal experience with the tool, read my first week testing Muse.

1. Install Muse. Start with the Free option.

Open muse.ai on your computer or visit the official Muse app through the links on Meta's site. Sign in or create an account using the supported options shown. You can work through the website if you prefer not to install a mobile app.

Stay on Free. Meta says Muse is free for most common needs, with optional subscriptions for heavier use. For these first posts, start with the free version and only reconsider if you encounter an actual limitation. Don't interpret an optional upgrade offer as a requirement to draft content. Meta explains Muse for Small Business here.

If the app or interface asks for permissions you don't understand, stop and read what is being requested. You can begin by drafting text without giving the assistant broader access to customer data, private messages, payments or ad accounts.

2. Connect the correct Facebook Page — not your personal profile

1. In Muse, open the available Settings / Connectors / Connected apps area (wording may change).
2. Look for the Facebook Pages or Facebook business account connection. Meta confirms Muse for Small Business supports Facebook Page connections.
3. Sign in to the Meta account that already has the appropriate Page permissions. Choose the existing business Page you intend to work on, rather than your personal profile or a similarly named Page.
4. Check the Page name and URL together. For this project, the confirmed Page is The Steady Center.
5. Read the requested permissions and approve only what's needed. Ask Muse to summarize which Page it can access and what actions that connection actually permits. A successful connection does not automatically prove that posting or scheduling is enabled for your account.

Meta says Muse requires approval before publishing, sending or spending on your behalf. Keep that review step even after you've grown comfortable with it. Source: Meta, Muse for Small Business.

Can't connect yet? Don't stop the project. You can give Muse the public Page link and the approved project facts, ask it to draft the posts, and manually publish them in Meta Business Suite. Just don't claim Muse has checked the Page or read private analytics if it hasn't.

3. Tell Muse what the Page is really about

AI can write a polished paragraph without understanding what your business does. That's how you end up with a lovely-sounding post that says absolutely nothing. Start with the approved facts.

For The Steady Center, the approved public messaging can introduce its guided reflection experience and direct people to the official website for current options. Keep the emphasis on reflection, not promises of treatment or medical benefit. The project owner should confirm the final wording.

4. Ask Muse for the welcome post — one clear task

Now that Muse understands the project, give it a very specific job. Don't ask it to manage your entire social strategy. Ask for the first post.

Example of the kind of result to aim for

Make it sound like her. If Muse drafts a message full of corporate adjectives, tell it which sentences feel unnatural. Try: “Shorten this by a third. Keep the friendly tone. Remove promotional language and anything that isn't a verified fact.”

5. Give Muse your first week, not a 90-day campaign

For a newly launched Page, I'd begin with the welcome post and two additional useful posts over the next week. If time and material allow a third regular post, fine—but don't turn a manageable routine into another full-time job.

6. Approve it, post it, then check the live result

1. Read every caption as the Page owner. Confirm accuracy, tone, dates, claims and links.
2. Use an original or properly licensed image. Check that any card or product photograph is approved for use. Add accessible alt text where the publishing interface supports it.
3. Post through the Page or Meta Business Suite. If Muse offers to post via its approved connector, review the exact draft and destination first. If not, copy the approved caption and post manually.
4. Open the published Page as a visitor. Make sure the right Facebook Page received the post, the image crops properly, and the link works.
5. Check comments and questions, and respond as a human. Don't ask Muse to send unsolicited replies or private messages.

Once the welcome is published, consider featuring or pinning it if that option is available on the Page. Then take a simple baseline: note the date, follower count, Page visits if available, and meaningful comments. Don't judge a first-week Page by viral numbers.

What to do next

At the end of the first week, ask Muse: “Compare the three posts we actually published. What questions did readers ask? Which idea should we explain more clearly next week? Suggest two posts, and show what evidence you're using. Don't invent analytics if you can't access them.”

That's the routine: brief → draft → review → publish → learn. Repeat it before you add more platforms or complexity.

By Jack Righteous. Written for a real-world Facebook-first onboarding project. The sample captions are suggestions, not posts confirmed to have been published. Muse and Facebook menus, connector permissions and free usage limits may change.