Set Up Shopify Email for Newsletter Success

How to Set Up Shopify Email for Newsletters

Build Real Connections with Your Audience

Getting visitors to your Shopify site is only part of the journey. To turn those visitors into loyal customers, you need to stay in touch. That’s where email marketing comes in.

With Shopify Email, you can build a direct line to your audience. Whether it’s product updates, free offers, or your latest content, email keeps your brand in front of your audience — without relying on social media algorithms.

Let’s break down what you need to know:

1. Why Email Matters for Shopify Brands

Email is still one of the most effective ways to drive sales and build relationships with your audience:

  • Reach Customers Directly: No fighting social media visibility.
  • Drive Traffic to Core Pages: Bring visitors back to your products and blogs.
  • Build Trust Over Time: Consistent updates keep your brand top of mind.

2. Key Components of a Shopify Email System

a. Setting Up Shopify Email

Shopify offers a built-in email tool that is beginner-friendly and directly linked to your store:

  • Enable Shopify Email in your Shopify Admin.
  • Create Your First Campaign under “Marketing”.
  • Brand Your Emails: Upload your logo, set your brand colors, and customize your header/footer.

b. Build a Welcome Sequence

When someone signs up for your list, don’t leave them hanging. Welcome emails have the highest open rates. Here’s what to include:

  1. Thank You & Brand Introduction.
  2. Share a Free Offer or Key Product.
  3. Highlight Your Unique Value Proposition (UVP) — Why should they care?
  4. Link Back to Core Pages (Product Collections, Blogs, About).

3. Segment Your Audience Early

One email doesn’t fit all. Start simple by tagging subscribers based on their interests or how they found you:

  • Signed Up for a Free Offer? Segment as “Interested in Free Resources”.
  • Purchased a Product? Segment as “Customers”.
  • Blog Subscriber? Segment as “Content Focused”.

These tags help you send more relevant emails later, like product updates to buyers or new guides to blog readers.

4. Plan Your Email Content Calendar

Email consistency builds familiarity. Plan to send at least 2-4 emails per month when starting out:

  • New Product Launches.
  • Exclusive Offers.
  • Helpful Content or Blog Roundups.
  • Customer Spotlights or Reviews.

5. Measure & Improve

Track the basics in Shopify Email Analytics:

  • Open Rate: Who is opening your emails?
  • Click Rate: Are they clicking your links?
  • Sales from Emails: Are emails leading to purchases?

6. Build On Your Shopify Foundation

This is where your preparation pays off. Your Checklist Inputs Help Here:

  • Free Offer Setup: Is your lead magnet performing? Promote it in emails.
  • UVP & Brand Voice: Make sure your brand positioning is clear in every email.
  • Product Page Insights: Use your top-performing products as email features.

Final Thought: Email Is Your Long-Term Growth Engine

Your audience may follow you on social platforms, but email is where you build long-term trust and revenue. Start small, be consistent, and let your brand personality shine.

Today’s Action Steps:

  • Enable Shopify Email in your store.
  • Draft a Welcome Email introducing your brand and linking to your core pages.
  • Plan 2 Emails for the Next Month.

Helpful Resources

Bookmark → JackRighteous.com

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