Hooks is a short-form video feature paired to music tracks. It lets creators attach a brief video to a song “hook” and surface it in a discovery feed for listeners. Hooks blends audio + video, making songs more visual and shareable.
Docs: Suno Help – Hooks

To give creators a way to visually express their music and help fans connect on a more engaging level. Video and visuals have always complemented music; Hooks bridges that gap. It addresses the challenge of discovery: fans can see music as well as hear it.

“Hook” refers to the catchy, memorable part of a song (often the chorus). Hooks also capture attention visually—just like a video “hook” draws viewers in. It’s a double entendre: musical hook + visual hook.

Hooks is music-centric: the song remains the anchor while video gives it a visual companion. Suno still positions Hooks as a way to publish short-form music content inside its community and connect viewers back to the track. Some design choices emphasize musical controls over video gimmicks.

Creators like Sam Sui, Kirk Hugo Schneider, imoliver, Zia Monae, and up-and-coming ones from the Suno community are featured. Also in the video: Luke Ferrell spotlight interview (5:42).

• Use vertical 9×16 video format.
• If you lip-sync, rehearse well so audio-video alignment is tight.
• Be authentic: match your visuals to your music’s emotion or message.
• Keep the creation workflow simple (video + song → Hooks), so creators aren’t overloaded.

Suno continues to position Hooks as a discovery and promotion surface for music-first short-form content. Treat broader future-roadmap ideas from the original launch video as historical context unless Suno documents them as current features.

Luke said: Hooks brought humanity back into songs. He’s now getting more engagement (comments, remixes), and challenges himself to create visually clever content. He suggests pushing creativity and not being afraid to experiment.
Clip in video at 5:42.