VIP Milestone 18: Build Your Book Launch Campaign Governance System

29 juillet 2026 Gary Whittaker

Self-Publishing Path · Milestone 18 · Build — VIP

Book Launch Campaign Governance System

Build reusable campaign authority, claim control, review-copy ethics, incident response and evidence retention.

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Governance 1

Assign campaign authority

Campaign owner and final approval authorityAsset, channel and response ownersRights, disclosure and claims reviewer

Governance 2

Control campaign claims

Approved message and claim source recordProhibited claims, urgency and scarcityRequired disclosure and attribution rules

Governance 3

Build the asset authority register

Asset	Version/source	Rights status	Approved channels	Owner	Retirement rule

Governance 4

Govern review copies and outreach

Recipient selection and trackingDisclosure, no-positive-review requirement and platform rulesPrivacy and contact-boundary controls

Governance 5

Control channels and dependencies

Authority destination and fallback linkChannel-specific conditions and ownersPlatform outage, account loss or suppression response

Governance 6

Manage campaign incidents

Wrong price, broken link or unavailable edition responseMisleading claim or rights concern responsePause, correct, withdraw and reader-notification authority

Governance 7

Preserve evidence and close the campaign

Evidence manifest and storageActual CAD campaign costs where knownClose date, status and handoff to Milestone 19Governance status

Bounded AI audits

Claim-consistency auditAsset-authority auditDisclosure auditCampaign-record completeness audit

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