Milestone 7 Action Plan: Choose Your Creator Project Format and Delivery Model
Gary Whittaker20 Milestones: From Project to Platform — Milestone 7 Action Plan
Free Beginner ImplementationChoose Your Creator Project Format and Delivery Model
Complete seven focused sessions and produce one Format and Delivery Model Record.
Your finish line
One primary format
The main container for the project’s value.
One delivery model
How people access and use it.
One use path
What the audience does from entry to first useful result.
One decision record
Evidence, risks, exclusions and first test.
Session 1 — Restate the validated direction
I am creating [project] for [audience] to help them [outcome]. Its central message is [message]. Milestone 6 confirmed [key evidence], challenged [assumption] and left [uncertainty].
Complete when: the format decision is tied to existing evidence rather than a fresh idea.
Session 2 — Define the audience-use situation
- Where will they be?
- What device, environment or physical setting will they use?
- How much uninterrupted time is realistic?
- Will they read, listen, watch, practise, create, discuss or perform?
- Do they need live help, repeated access, offline access or accessibility support?
- What is the first useful result they should reach?
Session 3 — Generate three credible format candidates
Choose three genuinely different options. Do not list minor variations of the same format.
- Candidate A: format, reason, audience benefit, main risk
- Candidate B: format, reason, audience benefit, main risk
- Candidate C: format, reason, audience benefit, main risk
Use findings from Milestone 6, but do not copy another creator’s expression or architecture.
Session 4 — Score the candidates
Score each criterion 0 = poor fit, 1 = workable, 2 = strong fit.
| Criterion | A | B | C | Evidence or concern |
|---|---|---|---|---|
| Audience fit | ||||
| Outcome fit | ||||
| Message fit | ||||
| Production feasibility | ||||
| Maintenance burden | ||||
| Accessibility | ||||
| Distribution fit | ||||
| Creator control |
Session 5 — Choose the delivery model
For the leading format, compare how access should work.
- One-time or ongoing?
- Live, on-demand or mixed?
- Download, streaming, physical, email, member area or owned-site access?
- Open, gated, paid, included or subscription-based?
- Does it require accounts, special software or reliable internet?
- What happens if the main platform changes?
Session 6 — Separate primary, support and excluded formats
Primary
The format carrying the central value.
Support
Assets required for access, clarity, practice or continuation.
Excluded for now
Formats that add burden without improving the first complete version.
- Primary format:
- Required support assets:
- Optional support assets:
- Excluded formats:
- Possible later adaptations:
Session 7 — Map and test the first-use path
- Audience finds the project.
- They understand what it is for.
- They gain access.
- They begin without unnecessary confusion.
- They reach the first useful result.
- They know what to do next.
Copyable Milestone 7 Record
A. Validated foundation
Project, audience, outcome, message, evidence and constraints.
B. Use situation
Context, device, time, behaviour, access and first result.
C. Candidate comparison
Three formats, scores, evidence and disqualifying concerns.
D. Final architecture
Primary format, delivery model, support assets and exclusions.
E. Risk and dependency
Accessibility, production, maintenance and platform concerns.
F. First-use test
Method, observation, change and decision.
Completion checklist
- The choice uses Milestone 6 evidence.
- Three credible formats were compared.
- The audience-use situation is explicit.
- Critical criteria were not hidden by an average score.
- The primary format and delivery model are separate.
- Support assets and exclusions are recorded.
- Accessibility and platform dependency are visible.
- A first-use test or test plan exists.
