Give the Work Somewhere to Go
A finished file is not yet a release.
Choose the destination before you build the campaign. Different destinations demand different assets and invitations.
RELEASEPrepare metadata, files, credits, distribution and timing.Make the work publishable →CAMPAIGNConnect short-form, long-form and YouTube around one work.Stop posting fragments →RETURNDecide what the audience should do next.Give attention somewhere useful to land →
A campaign is not more content. It is a sequence of invitations surrounding one meaningful work.
