Friday evening: use it as your baseline

Friday can still behave like a normal weekend evening while people begin travelling, preparing meals or ordering in. I would use Friday to establish a baseline for restaurant wait times, delivery distance and the zones that are actually active.

Saturday: watch grocery and restaurant demand together

Saturday can mix restaurant orders with grocery and convenience demand as households prepare for gatherings. If Shop & Deliver is enabled in your market, compare the total time of shopping orders with normal restaurant runs rather than assuming a larger basket is automatically better.

Sunday: family gatherings can shift the map

Sunday may produce more uneven demand by neighbourhood. Some households are already gathering; others are still preparing. Use live app demand and merchant availability rather than driving to your usual zone on autopilot.

Thanksgiving Monday: the least predictable window

Holiday hours matter. Fewer open restaurants can concentrate orders at the merchants that remain open, but they can also create longer waits and fewer useful follow-on requests. Check what is actually open before committing to a zone.

Score each day separately

Track gross payout, tips, time online, active delivery time, kilometres, fuel or charging, parking, waits and dead mileage. Then compare the four days instead of judging the weekend by one good order.

Start with the Thanksgiving overview →

Use the Canada timing guide →

Run the 25-delivery profitability test →