Hooks is a short-form video feature paired to music tracks. It lets creators attach a brief video to a song “hook” and surface it in a discovery feed for listeners. Hooks blends audio + video, making songs more visual and shareable.
Docs: Suno Help – Hooks

To give creators a way to visually express their music and help fans connect on a more engaging level. Video and visuals have always complemented music; Hooks bridges that gap. It addresses the challenge of discovery: fans can see music as well as hear it.

“Hook” refers to the catchy, memorable part of a song (often the chorus). Hooks also capture attention visually—just like a video “hook” draws viewers in. It’s a double entendre: musical hook + visual hook.

Though it looks like short video feeds, Hooks is music-centric. The feed prioritizes **music first**, giving creators direct links to full songs, remixing, and reuse. Video is secondary to the audio. Some design choices emphasize musical controls over video gimmicks.

Creators like Sam Sui, Kirk Hugo Schneider, imoliver, Zia Monae, and up-and-coming ones from the Suno community are featured. Also in the video: Luke Ferrell spotlight interview (5:42).

• Use vertical 9×16 video format.
• If you lip-sync, rehearse well so audio-video alignment is tight.
• Be authentic: match your visuals to your music’s emotion or message.
• Keep the creation workflow simple (video + song → Hooks), so creators aren’t overloaded.

Hooks aims to become a core part of Suno: a place where creators build fans and listeners discover new music. Suno wants Hooks to evolve into deeper collaboration, remixing, visual/audio playlists, and more integrated sharing. The goal: music discovery + community wrapped into a visual format.

Luke said: Hooks brought humanity back into songs. He’s now getting more engagement (comments, remixes), and challenges himself to create visually clever content. He suggests pushing creativity and not being afraid to experiment.
Clip in video at 5:42.