Why I Built GPT Tools for My Shopify Creator Brand
Gary WhittakerThe Real Reason I Built My Own GPT Tools — and Why You Might Need To
Most AI creators are using general tools to solve specific problems. That’s the issue.
If your tools weren’t designed for what you’re building, you’re just improvising.
When I first started creating with Suno, I loved how fast it was.
But fast only gets you so far. I needed structure, not just generation.
That’s when I realized: GPT wasn’t just a writing assistant.
It could be a repeatable creative system — if it was trained right.
So I built my own GPT tools.
Not because I wanted to become a coder.
But because I needed tools that thought like me — and helped others think with focus, not fluff.
1. Generic GPTs Give Generic Results
Most public GPTs are built for wide use.
That means they’re trying to help everyone — which often means they help no one deeply.
You’re getting responses that sound nice but don’t connect with your actual:
- Message
- Music structure
- Creator goals
- Brand values
So I trained mine on what I actually needed to scale:
- Suno workflows
- Lyric structure
- Brand identity
- Release planning
- Faith-centered strategy
- Shopify offer building
2. Good GPTs Think Like a System — Not a Suggestion Box
I didn’t want a chatbot.
I wanted a creative operations assistant that could:
- Keep my tone consistent
- Refine my lyrics based on message
- Connect my content to my funnel
- Support visual, written, and musical output
- Make better decisions with less rework
That’s why the best GPTs don’t feel “random.”
They feel like they’re inside your brand with you.
🛠️ Tools like:
3. Why You Might Need One Too
If you’re creating content at scale — or want to — you need something built for your flow.
Not just ChatGPT with nicer formatting.
When should you build or commission a GPT tool?
- ✅ You have a repeatable process that’s taking too long
- ✅ You answer the same creative questions weekly
- ✅ You’re getting inconsistent tone or results
- ✅ You want to scale your message across multiple formats
- ✅ You’re building a brand that needs structure and protection
That’s when a private GPT can change everything.
4. You Don’t Need to Code — You Need to Define
Building a GPT doesn’t require programming.
It requires clarity.
The more you know about:
- Your brand
- Your system
- Your repeatable needs
… the more powerful your GPT becomes.
If you can define it, you can build it — or have it built for you.
Build the System That Sells for You
AI tools are powerful — but they’re not enough.
You need structure. You need identity.
And if you’re serious about monetizing your content, you need an online system that reflects your message 24/7.
That’s why I run everything through Shopify.
Want to see how it works for creators like us?
🎯 Start your free Shopify trial here
✅ Get 3 days free, then 3 months for $1/month
💡 Perfect for branded drops, merch, digital offers, and more
Final Word
I didn’t build GPTs to “be early.”
I built them because I was tired of doing things 15 times that should’ve taken one.
The right GPT doesn’t replace your brain.
It reflects it — back to you, with structure, consistency, and scale.
If you’re trying to do this alone, or using general tools to build a specific vision…
stop guessing.
Build smart.
WHO THIS IS FOR
This system was built for creators who:
- Already experiment with Suno, Canva, GPT, or BandLab
- Want to turn their sound, visuals, or story into real products
- Are stuck in loops of overthinking and want direction
- Are ready to align their content with a monetization path
- Don’t want hype — they want ownership
This applies whether you're:
- A musician seeking identity and release strategy
- A writer building a newsletter or content business
- A visual artist designing reels, covers, or merch
- A Shopify builder with a digital product or offer to launch
STEP 1: MAKE YOUR FIRST AI SONG
Tools:
– Suno AI (Free Tier): Up to 10 free songs/day
Why This Step Matters:
This isn’t just playing with AI. It’s capturing a moment and owning it.
You don’t need gear, plugins, or perfection. You need a song that means something — even if it’s just to you.
Who It's For:
- Anyone with a message, moment, or melody inside
- Creators needing proof-of-concept or momentum
- New artists testing sound, tone, or persona
Unlocks:
- Your first original track
- Shareable proof-of-work
- Seed for content, identity, and product
Cost: Free (Suno Free Tier = 300+ songs/month)
Pro Insight: Upgrade to Suno Pro ($10/month) to unlock:
- Remaster (cleaner sound)
- Covers (same lyrics, new style)
- In-Song Editor (control and precision)
Resource: Free Quick Start Guide to Suno AI V4
STEP 2: DESIGN YOUR WORLD
Tools: – Leonardo AI, Canva, CapCut
Why This Step Matters:
Your song needs a face. Visuals make your brand real.
Unlocks:
- Cover art and reel assets
- Style guides and branded visuals
- Shortform-ready content
Pro Insight: Reuse assets across platforms. Your visual library becomes your campaign toolkit.
Resource: AI Visual Tools System Guide
STEP 3: WRITE YOUR STORY
Tools: – JR Righteous Lyrics Lab (GPT), Notion or Google Docs
Why This Step Matters:
Your music is the signal. Your message is the hook.
Unlocks:
- Launch captions + product CTAs
- Story-based content and bios
- Hooks for growth or conversion
Pro Insight: Echo your lyrics in your captions. Use the same emotional core.
Resources: JR Righteous Lyrics Lab GPT
STEP 4: BUILD YOUR OFFER
Tools: – Shopify, JR Brand Identity Architect (GPT), Notion or Docs
Why This Step Matters:
If your audience likes what you’re making, you need to offer a way to support it.
Unlocks:
- Digital product pages
- Download-for-email offers
- Bundled merch or kits
Pro Insight: You don’t need a full store. One product, one page, one purpose.
Resources:
STEP 5: EXECUTE YOUR CAMPAIGNS
Tools: – CapCut, BandLab Video Editor, Shopify Magic + Email, JR Content Strategy Planner (GPT)
Why This Step Matters:
If you don’t share it, no one can connect with it.
Unlocks:
- Social launch campaigns
- Email flows
- Spotify metadata, playlist readiness
Pro Insight: You don’t need a full calendar. You need:
- One asset that grabs attention (track or video)
- One caption that gives context
- One link that brings them deeper
Resource: JR Content Strategy Planner GPT
Now Introducing the GET RIGHTEOUS Layer
GET JACKED helps you start, test, and build your system.
GET RIGHTEOUS gives you the power to scale, personalize, and define your creative identity with anthem-grade clarity.
When you're ready to evolve your drop into a branded movement, the GET RIGHTEOUS path helps you:
- Create advanced anthem prompts using emotional architecture
- Optimize song structure and tone across V4.5 tools
- Use sound as a storytelling framework for your mission or community
Access the GET RIGHTEOUS System: Requires one of the following:
Learn More: GET RIGHTEOUS Anthem Guide
This is where your test track becomes your anthem. Where your idea becomes a legacy.