Owned Content and SEO System Plan
Jack RighteousCreator Labs · Stage 3 · Module 11 APPLY Support · Content, SEO & Discovery
Owned Content and SEO System Plan
Use this worksheet when content architecture, internal linking, search discovery or content maintenance is the current Module 11 dependency. It supports the canonical module; it is not a separate required curriculum.
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Privacy: do not paste passwords, private customer or subscriber data, confidential contracts or other sensitive credentials into this worksheet.
1. Content purpose and audience
Core audience questions and website goals Primary content jobs and exclusions2. Hub map
| Hub | Audience / intent / promise | Supporting pages / gaps |
|---|---|---|
| Hub 1 | ||
| Hub 2 | ||
| Hub 3 |
3. Page decision register
Before replacing, merging or retiring anything, identify the page's original purpose, current dependencies, useful historical value and redirect/internal-link needs. Preserve what still serves a legitimate user route.
| Topic / current URL | New, update, merge, retain or retire | Reason / owner / date |
|---|---|---|
4. Internal-link and CTA rules
Hub, related support and next-step requirements Newsletter, resource and offer transition rules Anchor text and link-quality checks5. Publishing standard
Title, direct answer, headings, evidence, authorship and dates Accessibility, images, mobile and structured navigation6. Update and retirement cycle
Review triggers, cadence, owner and archive Redirect and internal-link update requirements7. Discovery metrics
| Metric | Definition / source | Baseline / decision |
|---|---|---|
| Impressions, clicks and landing visits | ||
| Internal-link and newsletter movement | ||
| Downloads, offer visits and assisted conversions |
8. Completion and Milestone 19 handoff
Owned Content, SEO and Discovery Record
Optional deeper member support · Newsletter example · Stage 3 APPLY Path · Return to Module 11
