How to use this record

Open this page before launch execution begins. Copy the fields into a document, project board or operating record you control. Record each action as it happens, including failures and corrections. Do not rewrite the history to make the launch look cleaner than it was.

The goal is not a perfect launch story. The goal is an accurate operational record.

1. Launch identity

• Project name:
• Canonical version or release ID:
• Launch date and timezone:
• Launch owner:
• Final approver:
• Authorized launch window:
• Rollback authority:
• Milestone 13 plan location:

2. Approved launch package confirmation

Before publishing, confirm that the execution package matches the authorized plan.

• Canonical files confirmed
• Titles, descriptions and metadata confirmed
• Rights and permission requirements confirmed
• Prices, access rules or availability confirmed
• Primary and backup destinations confirmed
• Measurement and conversion events confirmed
• Support and incident contacts confirmed
• Rollback assets and instructions available

Go / hold decision: ____________________   Authorized by: ____________________

3. Endpoint execution log

4. Real user-path verification

Test from outside the creator or administrator view whenever possible. Use a private browser window, a second device, a non-admin account or a trusted tester.

5. Measurement verification

• Expected signal or event:
• Where it should appear:
• Test action performed:
• Signal received:
• Timestamp:
• Evidence location:
• Known delay or attribution limit:

Repeat this block for each meaningful measure. Do not declare measurement healthy merely because a tracking script exists.

6. Incident record

7. Launch-complete declaration

Canonical project version live: ____________________

All required endpoints verified: ____________________

Primary user path verified: ____________________

Measurement verified or limitation recorded: ____________________

Critical incidents open: ____________________

Major incidents open: ____________________

Launch declared complete at: ____________________

Declared by: ____________________

Evidence folder or record location: ____________________

8. Handoff to post-launch observation

• What must be watched next?
• Which signals matter first?
• What is normal launch noise?
• What threshold requires action?
• Who owns each observation?
• When is the first review?
• Which changes are prohibited before enough evidence exists?

Related Milestone 14 resources