Music-to-Brand Positioning | Jack Righteous

Offer 01 · Music and brand positioning

Make the connection between the music and the artist unmistakable.

A focused review for an artist who has a song or project in motion but needs to understand what makes it distinct, how it fits the artist’s identity and what a listener should recognize.

C$495Complimentary 30-minute intake + 90-minute final reviewOne artist · One defined project
Who this is for

For creators who need a clearer signal.

Choose this when the music is taking shape but the artist identity, story or presentation does not yet make the project easy to understand or remember.

Purpose: Define the project’s distinguishing signal and align the music, artist brand and audience promise into practical next actions.
How the work moves

Clear steps from your project to a usable plan.

The collaboration is structured so the consultation starts with evidence and ends with concrete work to carry forward.

01 · YOU PREPARESend the project context

Complete the intake and provide the materials listed below, along with the decision you most need to make.

02 · GARY REVIEWSPre-work review

Gary reviews the included music, brand or release materials before the call and identifies the questions that need live judgment.

03 · YOU WORK TOGETHERFocused consultation

Review the evidence, test assumptions, discuss tradeoffs and choose priorities for the project.

04 · GARY DELIVERSWritten next steps

Receive the written deliverable for this offer, normally within five business days after the final review session.

The exchange

What you bring. What Gary delivers.

The selected scope sets the limit of the review. You stay in control of your music, accounts, rights and final decisions.

What you provide

  • One track or project, with a listening link or file
  • Up to three existing brand touchpoints, such as an artist bio, profile, visual direction, website or social channel
  • The audience you hope to reach and what you want them to understand
  • A truthful summary of relevant AI tools and human creative contributions
  • What feels unclear or misaligned, what you have tried and what decision you need
  • Files and permissions for the included videos: Provide one MP3 or WAV, official cover art, up to three approved artist images or video clips, artist/track details and credits, current bio/profile links, your intended listener and goal, and confirmation that you have permission to use all supplied audio and visuals.

Share only files and information you have permission to provide. Never send passwords, verification codes or account credentials.

What the consultation covers

A 90-minute final completion review centered on the music, artist identity, intended listener and message. A separate complimentary 30-minute intake scopes the project before the review work begins.

  • What feels distinctive in the song or project and why it may matter to a listener
  • How sound, artist story and existing brand touchpoints reinforce or contradict one another
  • Which audience and positioning choices are strongest for this project
  • Which changes should happen first, and which can wait
  • Relevant platform or AI-use questions that may affect how the work is presented
Your deliverables

What you leave with.

These are tailored to your project and the materials provided, rather than a generic report.

DELIVERABLE 01

Music-to-brand fit review

A clear assessment of where the sound, artist identity and current presentation align, where they diverge and what is worth emphasizing.

DELIVERABLE 02

Positioning brief

A concise audience promise and one working positioning statement the artist can use to guide the bio, release language and next content.

DELIVERABLE 03

Content angles and first actions

Three content angles and a prioritized 30-day action list focused on improving recognition and foundational growth.

DELIVERABLE 04

Custom short-form promo video

One 15–30-second vertical 9:16 MP4 made from your supplied MP3/WAV and approved artwork or imagery. JR creates the creative cut and includes one consolidated video feedback round. It is a client promotional asset, not a Creator Spotlight article or editorial feature.

Scope boundary

Focused strategy and project guidance.

This option focuses on artist identity and the relationship between the music and brand. It does not build a full release campaign.

Not included: Additional meetings beyond the complimentary intake and included final review, video assets beyond the one included edit, filming, a full-length music video, custom photography or artwork, publishing posts, ad management, or ongoing artist management.

This is creator-development and marketing strategy, not legal advice or rights clearance. Platform terms and requirements can change; you are responsible for checking current requirements and making final decisions. No particular streams, sales, placements, audience growth or career outcomes are guaranteed. Additional implementation work requires a separate scope.

Offer 01 · Music and brand positioning

Make the connection between the music and the artist unmistakable.

Define the project’s distinguishing signal and align the music, artist brand and audience promise into practical next actions.

Return to the service overview

Exact purchase exchange

What C$495 buys

  • Two planned meetings: complimentary 30-minute intake and one 90-minute final completion review with Gary Whittaker, scheduled by mutual agreement.
  • Pre-session review: one song or project and up to three current artist-brand touchpoints.
  • One custom PDF positioning brief: music-to-brand fit, the project’s distinguishing signal, one positioning statement and audience promise, priority improvements, three content angles and 30-day actions.
  • One custom short-form video: a 15–30-second vertical 9:16 MP4 promo in the JR Creator Spotlight video style, made from your MP3/WAV and approved artwork or imagery.
  • One video feedback round: one consolidated set of requested edits to the first draft.
  • Timing: PDF and first video draft normally within 10 business days after the final review and receipt of all required files; final video normally within five business days after your feedback.

You provide: one MP3/WAV, official cover art and approved visuals; one project and up to three brand touchpoints; your intended listener and goal; an AI-use summary; and permission to use every supplied asset.

This offer includes a complimentary 30-minute intake, a 90-minute final review and one written brief for one artist and one project. Additional meetings, design or production work beyond the listed video, and ongoing campaign execution are not included.

Language & scheduling

Before we begin

Which languages can we work in?

English is the primary working language. French is also available for live sessions and written content. French written versions are working translations rather than publication-ready localization, so expect to do substantial editing before publishing or distributing them.

Are live video sessions guaranteed?

The complimentary 30-minute intake and included 90-minute final completion review are both planned by mutual agreement and depend on both calendars and time zones. Neither meeting is confirmed until we agree on a time. Total planned meeting time is two hours.

What if our schedules do not line up?

The complimentary 30-minute intake and included 90-minute final completion review are planned by mutual agreement. If schedules do not align within a reasonable window, the written framework and included video deliverables will still be developed from your intake and supplied materials.

What do I need to provide?

Provide the original MP3 or WAV, official cover art, approved imagery or footage, project details, current links, and confirmation that you have permission to use every supplied asset. Production timing begins after the required files and information arrive.