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Milestone 13 Launch and Distribution Readiness Plan
What this guide will help you do
An editable launch workbook for choosing channels, mapping dependencies, scheduling delivery, preparing communications, testing access and recording go/no-go approval.
From Project to Platform · Milestone 13 · Article 2 of 3 · Apply
Launch and Distribution Readiness Plan
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1. Launch authority and objective
Project, canonical version and authoritative release package Primary launch objective, intended audience and required action Launch approver, operational owner and stop conditions2. Channel and destination map
| Channel | Function | Audience | Owner | Success evidence |
|---|---|---|---|---|
3. Requirements and dependency register
| Requirement or dependency | Owner | Due | Evidence | Status |
|---|---|---|---|---|
4. Launch sequence
Preparation and submission steps Verification, announcement and live-monitoring steps Timing assumptions, platform processing and collaborator handoffs5. Communication set
Primary launch message and action Channel adaptations, credits, disclosures and support instructions6. Test and incident record
Access, delivery, payment, playback, download, form, analytics and support tests Failure response, escalation owner and recovery target7. Go/no-go and rollback
Decision and approved launch window Accepted limitations, escalation triggers and rollback or withdrawal steps Milestone 14 handoffMilestone 13 Launch Authorization Record
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