I am preparing an Instagram campaign.

CREATOR / PROJECT:
[Describe.]

AUDIENCE:
[Describe the specific people.]

PRIMARY OBJECTIVE:
[Choose one.]

RESOURCE / OFFER / DESTINATION:
[Exact title + URL if applicable.]

CAMPAIGN MESSAGE:
[One thing the audience should understand.]

PRIMARY CTA:
[One next action.]

EVIDENCE SIGNAL:
[What I will use to judge the campaign job.]

AVAILABLE ASSETS:
[List existing video, photos, songs, articles, screenshots, testimonials where permitted, research, prior posts, etc.]

VOICE:
[How I communicate.]

CONSTRAINTS:
[Time, production limits, policy, rights, disclosure, claims, accessibility, brand limits.]

PREVIOUS EVIDENCE:
[What I already know from earlier content.]

Do not generate content yet.

First:
1. Restate the brief.
2. Separate confirmed facts from assumptions.
3. Identify missing information that could materially affect the campaign.
4. Identify what should remain fixed during the first test.
5. Recommend the smallest useful campaign scope.

Wait until the brief is coherent before building the campaign.

Here is my campaign brief and existing asset inventory.

Do not create new assets yet.

Classify each existing asset as:
- READY TO USE
- NEEDS ADAPTATION
- SUPPORTING EVIDENCE
- NOT RELEVANT TO THIS CAMPAIGN

Then identify the minimum missing assets required to execute the campaign.

For every proposed new asset, explain why an existing asset cannot do the job.

Prioritize reuse, adaptation and sequencing over unnecessary content creation.

Using the approved campaign brief, build a 14-day Instagram operating plan.

Rules:
- Keep one primary campaign message stable.
- Use Reels, carousels, Stories and feed posts only where they have a clear job.
- Do not schedule content merely to fill every day.
- Mark each post as CONTEXT, TEACH, PROOF, CONVERSATION, INVITATION or FOLLOW-UP.
- Mark TEST posts and identify the single variable being tested.
- Show what stays fixed.
- Identify which existing asset each post uses.
- State the evidence signal to record after each post.
- Keep direct promotional posts in the minority unless the objective requires otherwise.
- Include one review point halfway through the cycle.
- Do not optimize around a metric that does not match the campaign objective.

Take this approved campaign message and create 3 Reel variants.

Keep fixed:
- audience;
- problem;
- core argument;
- offer/resource;
- primary CTA;
- factual claims.

Change only:
[hook / opening visual / example / pacing / CTA wording].

For each version:
1. First 2–3 second spoken or visual hook.
2. Shot sequence.
3. Spoken/script outline.
4. On-screen text.
5. Caption job.
6. CTA.
7. Evidence signal.
8. What would count as a meaningful difference from the other versions.

Do not make all three versions stylistically different at once.
I need a test, not three unrelated videos.

Turn this proven campaign idea into an Instagram carousel.

Audience:
[Paste.]

Evidence supporting the idea:
[Paste.]

Build:
- Slide 1: clear promise or tension.
- Slides 2–6: one logical progression.
- Slide 7: practical takeaway.
- Final slide: one next action only if earned.

For each slide:
- headline;
- supporting copy;
- suggested visual role.

Do not repeat the Reel word-for-word.
Use the carousel for depth, not duplication.

Build a short Instagram Story sequence that helps me learn something useful about this campaign.

Campaign objective:
[Paste.]

What I still do not know:
[Paste.]

Create 4–6 Story frames that:
1. provide enough context to answer intelligently;
2. use at most one poll/question per frame;
3. avoid leading the audience toward my preferred answer;
4. identify which response should influence the next content test;
5. include a follow-up frame explaining what I will do with the feedback.

Do not turn the sequence into a disguised sales pitch.

Here is the campaign objective:
[Paste.]

Here is what stayed fixed:
[Paste.]

Here is the variable tested:
[Paste.]

Here are the actual Instagram results:
[Paste metrics.]

Here is qualitative audience feedback:
[Paste comments, DMs, Story replies or questions.]

Separate:
1. OBSERVED FACTS
2. POSSIBLE EXPLANATIONS
3. UNKNOWNS

Then recommend:
- KEEP
- CHANGE
- TEST
- STOP
- CONTINUE OBSERVING

Do not infer causality from correlation.
Do not treat likes as the universal success metric.
Recommend one next controlled change only.

Create a reusable Instagram campaign memory from this completed cycle.

Record only what the evidence supports.

Sections:
- AUDIENCE LANGUAGE
- PROVEN / PROMISING HOOKS
- WEAK HOOKS
- STRONGEST CONTENT JOBS
- FORMAT LEARNINGS
- OBJECTIONS / QUESTIONS
- CTA LEARNINGS
- TRAFFIC / CONVERSION LEARNINGS
- SEASONAL TIMING
- REUSABLE ASSETS
- UNRESOLVED QUESTIONS
- NEXT TEST

Label each insight as:
CONFIRMED
PROMISING
UNCLEAR

Do not convert one successful post into a universal rule.