Owned Content and SEO System Plan
Jack RighteousOwn Your Own Domain · Milestone 18 · Apply
Owned Content and SEO System Plan
Saved locally.
1. Content purpose and audience
Core audience questions and website goals Primary content jobs and exclusions2. Hub map
| Hub | Audience / intent / promise | Supporting pages / gaps |
|---|---|---|
| Hub 1 | ||
| Hub 2 | ||
| Hub 3 |
3. Page decision register
| Topic / current URL | New, update, merge, retain or retire | Reason / owner / date |
|---|---|---|
4. Internal-link and CTA rules
Hub, related support and next-step requirements Newsletter, resource and offer transition rules Anchor text and link-quality checks5. Publishing standard
Title, direct answer, headings, evidence, authorship and dates Accessibility, images, mobile and structured navigation6. Update and retirement cycle
Review triggers, cadence, owner and archive Redirect and internal-link update requirements7. Discovery metrics
| Metric | Definition / source | Baseline / decision |
|---|---|---|
| Impressions, clicks and landing visits | ||
| Internal-link and newsletter movement | ||
| Downloads, offer visits and assisted conversions |
