R · Role
Define the perspective or expertise needed. Use a functional role such as editor, research assistant, brand reviewer or campaign planner—not a theatrical persona.
RAFT Prompt Framework | Give ChatGPT a Clearer Brief
ChatGPT implementation support · optional briefing technique
Give ChatGPT a Clearer Brief with RAFT
RAFT is a simple way to structure a request when you are staring at a blank prompt: define the Role, Action, Format and Tone. It can improve clarity, but it is a support technique—not a curriculum, system or replacement for the Creator Academy.
If you need the larger workflow first, start with ChatGPT for Creators. If you are new to the Jack Righteous training structure, the universal starting point remains the Free Creator Academy.
RAFT in four decisions
A · Action
State what you need done with an active verb: compare, critique, rewrite, outline, diagnose, summarize or produce.
F · Format
Specify the deliverable you will actually use: brief, checklist, table, email, article section, decision memo or implementation steps.
T · Tone
Describe the communication style only where it matters: direct, beginner-friendly, technical, conversational, restrained or persuasive without hype.
Where RAFT stops
RAFT helps shape the request, but serious creator work usually needs more. Add the context the answer depends on, source material or evidence, constraints that must not be violated, and a clear acceptance test for the finished output.
ROLE: Act as my editorial reviewer. ACTION: Diagnose and rewrite this landing-page section. FORMAT: Return a short diagnosis, then the revised copy. TONE: Direct, credible and beginner-friendly. CONTEXT: [project, audience, existing positioning] SOURCE MATERIAL: [paste or attach approved material] CONSTRAINTS: [claims, length, language to avoid] ACCEPTANCE TEST: Preserve approved positioning, invent no facts, and give one clear next action.
Use refinement instead of one giant prompt
- Brief the job clearly enough to get a useful first pass.
- Inspect what is wrong, missing or unsupported.
- Add the missing context rather than blindly lengthening the prompt.
- Verify current facts when policies, prices, product features or rules matter.
- Ask for the clean final artifact only after the direction is correct.
Where this fits in the Academy
Stage 2 · Mean It
Use RAFT for editing, point-of-view work, story development and publishing support inside Find Your Voice.
Stage 3 · Own It
Use it for positioning, site copy, product explanation and brand review inside Find Your Brand.
Stage 4 · Build With It
Use it for campaign briefs, operating reviews and measurement questions inside Operate & Grow.
Need consistent voice?
RAFT tells the model what to do. A voice and context brief tells it what your project should sound like and what it must remember during the task.
Choose the next support page by the problem
Your prompts are structurally weak
Stay here and use RAFT plus context, constraints and an acceptance test.
The structure is fine but the writing sounds generic
Move to ChatGPT Voice Brief.
You know the task and want something reusable
Use the Prompt Templates for Creators.
You are not sure where the task belongs
Return to the Creator Academy and locate the stage first.
The principle: a framework is useful when it reduces ambiguity. Once the job is clear, the quality of the source material, constraints, verification and human judgment matter more than the acronym.
