I am preparing a TikTok campaign.

AUDIENCE:
[Describe.]

PRIMARY OBJECTIVE:
[Choose one.]

RESOURCE / RELEASE / OFFER:
[Exact thing the campaign supports.]

CAMPAIGN MESSAGE:
[One thing the audience should understand.]

AVAILABLE VISUAL / AUDIO ASSETS:
[List.]

PRIMARY CTA:
[One next action.]

EVIDENCE SIGNAL:
[What I will use to judge the campaign.]

VOICE:
[How I communicate.]

CONSTRAINTS:
[Time, filming ability, rights, disclosure, claims, brand or production limits.]

PREVIOUS EVIDENCE:
[Retention, comments, clicks, saves, conversions, questions, etc.]

Do not generate content yet.

First:
1. Restate the brief.
2. Separate facts from assumptions.
3. Identify missing information.
4. Identify what should remain fixed.
5. Recommend the smallest useful TikTok test.

Wait until the brief is coherent before building the campaign.

Review this TikTok campaign brief and the assets I already have.

Classify each asset:
READY TO USE
NEEDS ADAPTATION
SUPPORTING EVIDENCE
NOT RELEVANT

Then identify the minimum missing assets required.

For every new asset you recommend, explain why an existing asset cannot do the job.

Prefer adaptation over unnecessary creation.

Using the approved TikTok campaign brief, build a 14-day operating plan.

Rules:
- Keep one primary campaign message stable.
- Mark every video as HOOK TEST, DEMONSTRATION, STORY, PROOF, CONVERSATION or INVITATION.
- Do not schedule content just to fill every day.
- Mark TEST videos and name the one variable being changed.
- State what stays fixed.
- Identify the existing asset used.
- Give the first 1–3 second hook.
- Give the opening visual.
- Outline the video beats.
- State the evidence signal to record.
- Include one midpoint review before planning the second half.
- Keep direct promotional videos in the minority unless the campaign objective requires otherwise.

Create 4 TikTok opening variations for this approved campaign idea.

Keep fixed:
- audience;
- problem;
- campaign message;
- core claim;
- offer/resource;
- CTA.

Change only the opening.

For each version:
1. First spoken line.
2. First visual.
3. On-screen text.
4. Why this is a meaningful test.
5. What evidence should determine whether the opening deserves another test.

Do not change the entire video concept.
I am testing the opening, not creating four unrelated videos.

Turn this approved TikTok concept into a beat-by-beat execution plan.

Include:
- 0–3 sec opening;
- next visual/action;
- explanation or demonstration;
- proof/process moment;
- transition;
- CTA only if earned.

For each beat state:
- what viewers see;
- what they hear;
- what the beat must accomplish.

Keep production realistic for one creator.
Do not add shots that do not improve understanding or retention.

Here are actual comments/questions from the TikTok campaign:
[Paste.]

Group them into:
- repeated question;
- objection;
- confusion;
- interest signal;
- unrelated noise.

Recommend the one response-video topic with the highest learning value.

Explain:
- why it matters to the campaign;
- what stays fixed;
- what new variable is being tested;
- what evidence I should record.

Do not treat comment volume alone as proof of demand.

Campaign objective:
[Paste.]

What stayed fixed:
[Paste.]

Variable tested:
[Paste.]

Actual TikTok results:
[Paste.]

Qualitative feedback:
[Paste.]

Separate:
1. OBSERVED FACTS
2. POSSIBLE EXPLANATIONS
3. UNKNOWNS

Then recommend:
KEEP
CHANGE
TEST
STOP
CONTINUE OBSERVING

Do not infer causality from one video.
Do not use views as the universal success metric.
Recommend one next controlled change.

Create a reusable TikTok campaign memory from this completed cycle.

Record only what the evidence supports.

Sections:
- AUDIENCE LANGUAGE
- STRONG HOOKS
- WEAK HOOKS
- OPENING VISUAL LEARNINGS
- FORMAT / CONTENT ROLE LEARNINGS
- OBJECTIONS / QUESTIONS
- CTA LEARNINGS
- TRAFFIC / CONVERSION LEARNINGS
- PRODUCTION COST
- SEASONAL TIMING
- REUSABLE ASSETS
- UNRESOLVED QUESTIONS
- NEXT TEST

Label every insight:
CONFIRMED
PROMISING
UNCLEAR

Do not convert one successful video into a universal TikTok rule.