I am preparing a Facebook campaign.

CREATOR / PROJECT:
[Describe.]

AUDIENCE:
[Describe the specific people.]

PRIMARY OBJECTIVE:
[Conversation / education / traffic / list growth / release support / sale / affiliate action / controlled test.]

PRIMARY FACEBOOK SURFACE:
[Page / group / both with separate roles.]

RESOURCE / OFFER / DESTINATION:
[Exact title + link if applicable.]

CAMPAIGN MESSAGE:
[One thing the audience should understand.]

PRIMARY CTA:
[One next action.]

EVIDENCE SIGNAL:
[What I will use to judge the campaign job.]

AVAILABLE ASSETS:
[List posts, articles, videos, images, testimonials where permitted, screenshots, research, prior conversations, etc.]

VOICE:
[How I communicate.]

CONSTRAINTS:
[Time, policy, disclosure, claims, rights, production or community limits.]

PREVIOUS EVIDENCE:
[What I already know from Facebook.]

Do not generate content yet.

First:
1. Restate the brief.
2. Separate facts from assumptions.
3. Identify missing information.
4. Identify what should remain fixed.
5. Recommend the smallest useful Facebook campaign scope.

Wait until the brief is coherent before building the campaign.

Review this Facebook campaign brief and the assets I already have.

Classify each asset as:
- READY TO USE
- NEEDS ADAPTATION
- SUPPORTING EVIDENCE
- NOT RELEVANT

Then identify the minimum missing assets needed to run the campaign.

For each new asset you recommend, explain why an existing asset cannot do the same job.

Prefer sequencing and adaptation over creating more content.

Using the approved Facebook campaign brief, build a 14-day operating plan.

Rules:
- Keep one campaign message stable.
- Use only the content roles required by the objective.
- Mix conversation, education, story, proof and invitation.
- Do not make every post link-first.
- Mark TEST posts and state the one variable each test changes.
- Mark what stays fixed.
- Identify which existing asset each post uses.
- Include reply/comment follow-up as campaign work.
- State the evidence signal to record after each post.
- Add one midpoint review before planning the second week.
- Do not schedule content just to fill every day.

Take this approved Facebook campaign message and create 3 conversation-post variations.

Keep fixed:
- audience;
- problem;
- core argument;
- offer/resource;
- campaign objective.

Change only:
[opening / framing / question style / example].

For each version:
1. Opening line.
2. Main point.
3. Question or conversation invitation.
4. Whether a link belongs in the post, comments or not at all.
5. Evidence signal to record.
6. What would count as a meaningful difference.

Do not make the posts sound like ads.
Do not use engagement bait.
Do not change several variables at once.

Turn this campaign lesson into a story-led Facebook post.

Real situation:
[Paste.]

Audience:
[Paste.]

Lesson:
[Paste.]

Resource or offer:
[Paste.]

Write the post so the story is useful even if nobody clicks.

Structure:
- recognizable situation;
- what changed or became clear;
- practical lesson;
- natural transition to the next resource only if earned.

Keep my voice.
Do not invent dialogue, results or personal experience.

Create a Facebook Group discussion around this campaign topic.

Goal:
[What I need to learn or discuss.]

Audience:
[Group context.]

Build:
1. Short context.
2. One clear discussion question.
3. Optional follow-up question.
4. Moderator follow-up I can use after several replies.
5. What audience language I should record.
6. Whether the campaign resource belongs in the original post, later in comments, or not at all.

Do not turn the group thread into disguised promotion.

Here is the Facebook campaign objective:
[Paste.]

Here is what stayed fixed:
[Paste.]

Here is the variable tested:
[Paste.]

Here are the actual results:
[Paste metrics.]

Here is qualitative audience feedback:
[Paste comments, replies, group discussion, DMs or questions.]

Separate:
1. OBSERVED FACTS
2. POSSIBLE EXPLANATIONS
3. UNKNOWNS

Then recommend:
KEEP / CHANGE / TEST / STOP / CONTINUE OBSERVING.

Do not infer causality from one post.
Do not treat likes as the universal success metric.
Recommend one next controlled change only.

Create a reusable Facebook campaign memory from this completed cycle.

Record only what the evidence supports.

Sections:
- AUDIENCE LANGUAGE
- STRONG CONVERSATION HOOKS
- WEAK HOOKS
- STORY / EDUCATION LEARNINGS
- PAGE VS GROUP LEARNINGS
- LINK PLACEMENT LEARNINGS
- OBJECTIONS / QUESTIONS
- CTA LEARNINGS
- TRAFFIC / CONVERSION LEARNINGS
- REPLY / SUPPORT LOAD
- REUSABLE ASSETS
- UNRESOLVED QUESTIONS
- NEXT TEST

Label each insight:
CONFIRMED
PROMISING
UNCLEAR

Do not convert one successful post into a universal rule.