VIP Milestone 17: Build Your Product, Licence, Fulfilment and Support System
Gary WhittakerMilestone 17 · VIP Build
Product, Licence, Fulfilment and Support Governance
Control one artist product from evidence and promise through delivery, replacement and performance review.
Core Squared
- Flame: human value and fan need.
- Rock: stable buyer promise, contents and boundaries.
- Cycle: build, test, sell, fulfil, support, review and replace.
- House: files, licences, storefront, delivery, records and backups.
- Operator: authority for price, claims, refunds, versions and incidents.
Required governance
- Demand-evidence register with sample size and uncertainty.
- Promise and claim authority; no invented testimonials or outcomes.
- Source, artwork, font, music, character and contributor evidence.
- Licence and permitted-use record reviewed by a human where material.
- Price, cost, tax and margin assumptions in CAD with source dates.
- Fulfilment test, support SLA, capacity cap and incident owner.
- Version, replacement, withdrawal and customer-notification rules.
- Metric definitions for visits, starts, sales, revenue, refunds and support.
AI audits
AUDIT 1 — PRODUCT FIT
Separate repeated audience evidence from compliments, assumptions and creator preference. Do not claim demand is proven.
AUDIT 2 — CLAIM AND LICENCE
Flag unclear promises, permitted-use language, third-party material and issues requiring human or legal review. Do not provide legal conclusions.
AUDIT 3 — FULFILMENT STRESS TEST
Map failure points from checkout through delivery, access, support, refund and replacement.
AUDIT 4 — ECONOMICS
Check arithmetic, missing costs and capacity assumptions. Keep all currency in CAD and do not predict sales.
AUDIT 5 — VERSION IMPACT
List every page, file, customer group and archive affected by a proposed product change.
Final gate
- Evidence, promise, contents and exclusions align.
- Rights and licence questions have appropriate human review.
- Price and costs are traceable.
- Fulfilment and support have been tested.
- Versions and incidents have named authority.
- The Milestone 18 handoff identifies only products or tools the artist can recommend credibly.
