1. Choose the strongest 10–20 seconds

• Start with the hook, drop, chorus entrance or lyric that best represents the song.
• Do not automatically choose the loudest section.
• Ask what a new listener needs to understand in one pass.

2. Build vertical first

For Reels, TikTok and Shorts, start with a 9:16 canvas. Reposition the source artwork or footage for vertical viewing rather than simply centering a horizontal asset.

3. Create a simple edit rhythm

Use waveform peaks and song structure to guide cuts. One or two strong visual changes can be more effective than constant effects. CapCut's current Pro ecosystem includes premium effects, text tools and AI-assisted editing features, but those should support the song rather than replace editorial judgment.

4. Add text that can be understood quickly

Use the artist name, song title, one lyric or one release CTA. Keep the text large, high contrast and inside safe margins. Avoid putting a full paragraph on a 15-second clip.

5. Build three useful versions

• Main teaser: the full 10–20 second concept.
• Clean version: minimal or no text for reuse.
• Micro-hook: 5–7 seconds for testing alternate openings.

6. Export and compare performance

Export a clean local master at a quality appropriate for the source material. Test the versions rather than assuming one template or effect will perform best everywhere.

7. Continue the CapCut series

Part 1: Build the visual base →

Part 3: Build a full lyric video →

Part 4: Build a full scene-driven music video →