VIP Milestone 17: Build Your Conversion Measurement and Optimization Control System
Jack RighteousOwn Your Own Domain · Milestone 17 · Build VIP
Build Your Conversion Measurement and Optimization Control System
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Stage 1 — Metric and event governance
Conversion taxonomy and completion authority Event definitions, tools, evidence and known tracking gaps Revenue, cost and value definitions in CAD where applicableStage 2 — Journey diagnostics
Segmented funnel and source comparison Technical, message, trust and fulfilment defect register Attribution limits and alternative explanationsStage 3 — Test and change control
| Test | Hypothesis, variable and guardrail | Evidence, decision and rollback |
|---|---|---|
| Test 1 | ||
| Test 2 |
Stage 4 — Core Squared and AI audits
Flame, Rock, Cycle, House and Operator assessment- Conversion-definition audit
- Journey continuity audit
- CTA and message audit
- Form or checkout friction audit
- Event-quality audit
- Attribution-limit audit
- Baseline-comparability audit
- Test-design audit
- Revenue and cost audit
- Milestone 18 handoff audit
