VIP Milestone 7: Build Your Format and Delivery Architecture
Gary WhittakerVIP Milestone 7 · Article 3 of 3 · Editable Practicum
Build Your Format and Delivery Architecture
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1. Learn
Understand format and delivery 2. Apply
Complete the free decision record
Understand format and delivery 2. Apply
Complete the free decision record
3. Build · VIP
Create the full architecture
Create the full architecture
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1. Format Decision Case
Decision audit
| Category | Score 1–5 | Evidence or correction required |
|---|---|---|
| Audience fit | ||
| Outcome fit | ||
| Format clarity | ||
| Delivery clarity | ||
| Production feasibility | ||
| Maintenance feasibility |
Stop rule: Revise the free decision record before continuing when audience fit, outcome fit, format clarity or delivery clarity scores below 3.
2. Audience Journey
| Stage | Audience experience | Required asset or action | Main risk |
|---|---|---|---|
| Entry | |||
| Orientation | |||
| Core experience | |||
| Completion | |||
| Continuation |
3. Version-One Units
List the chapters, episodes, tracks, lessons, sections or campaign stages that must exist for version one to deliver its promise.
4. Asset Layers
Core project
Support assets
Promotion assets
Future adaptations
5. Delivery Architecture
6. Free, Paid or Hybrid Boundary
7. Platform Requirements
| Capability | Essential, preferred or not needed | Reason |
|---|---|---|
| Written content | ||
| Audio or video hosting | ||
| Downloads | ||
| Payments or access control | ||
| Email delivery | ||
| Progress tracking | ||
| Analytics and search visibility |
8. Hidden Commitments
9. Risk Register
| Risk | Likelihood and impact | Prevention | Fallback or review trigger |
|---|---|---|---|
| Audience or outcome | |||
| Production or quality | |||
| Platform or access | |||
| Rights or contribution records | |||
| Scope or maintenance |
10. Core Squared Alignment
11. Find Your Sound, Voice and Brand
12. Future Adaptation Rules
13. Production Handoff
Final Status
Proceed
The format is supported, delivery is clear, version one is bounded and major risks have responses.
The format is supported, delivery is clear, version one is bounded and major risks have responses.
Revise
The format remains viable, but the audience journey, access boundary, platform requirements or maintenance load needs correction.
The format remains viable, but the audience journey, access boundary, platform requirements or maintenance load needs correction.
Milestone 7 is complete when: another person can understand what is being built, who it serves, how it is delivered, what version one includes, what it excludes, which risks are controlled and what must happen next.
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This training supports creator planning and production decisions. It does not replace legal, tax, rights, platform-policy or professional advice.
