AI Mood Board Guide for Visual Creators

AI Mood Board Guide: Visual Planning with Image Generation Tools

This guide introduces how to create a visual mood board using any AI image generation tool (such as Leonardo AI, Midjourney, or DALL·E). While optimized for Leonardo’s Flow State mode, this method is tool-agnostic — you can adapt it to whatever platform you’re using. The approach is modular and works across any musical, thematic, or artistic direction.

To begin building your own brand-ready system, visit:
➡️ https://jackrighteous.com/pages/build-your-brand-ai-business-growth

⚡️ Execution Context: Why This Guide Works (User Workflow Overview)

This guide helps you go beyond quick content drops. Instead of posting random AI videos daily, you’ll learn how to:

  • Build a cohesive visual identity across your content

  • Use prompt structure to explore creative variations

  • Develop mood boards that double as public engagement funnels

  • Train yourself on what makes AI content connect with real people

You may be starting with no plan — and that’s okay. But what this guide shows is how a structured process lets you:

  • Build audience trust

  • Refine your own creative direction

  • Repurpose your visuals across platforms

Start where you are. Grow as you go. But make each visual mean something.

Step 1: Define Your Visual Tone

Before starting, clarify your project’s tone and identity. Use the following as input prompts for your Custom GPT or notebook:

Prompt Input Template:

Project Title:  
Central Message (1-2 sentences):  
Tone (e.g., bold, mystical, reflective):  
Key Themes (3-5 words):  
Faith / Cultural Anchors (if any):  
Visual Identity (e.g., modern prophet, warrior poet):  
Color Palette (primary tones):  
Emotional Moods (3–5):

Step 2: Break the Song (or Story) Into Visual Moments

Break your content into 8–10 emotional or narrative beats.

Prompt Input Template:

Scene #:  
Lyric / Line / Theme:  
Emotion:  
Visual Summary:  
Proposed Prompt:
[Subject] + [Emotional Tone] + [Camera Style / Motion / Mood / Lighting]

Example:

Scene 3: “Fork inna di road…”  
Emotion: Choice, pressure  
Visual Summary: Jungle crossroads / stormy sky  
Prompt: Torchbearer at jungle crossroads + contemplative + burning dusk tones + slow zoom in

Step 3: Build a Visual Modifier Vocabulary

Use these terms to control aesthetic and stylistic tone in your prompts (especially if using a tool like Leonardo AI):

  • Lighting Tags: Stormy, Candle Lit, Golden Hour, Mystical, Foggy

  • Vibe Tags: Concept Art, Surreal, Oil Paint, Sketch

  • Shot Types: Cinematic, Spiritual, Overhead, Close Up

  • Color Themes: Warm Tones, Earth Tones, Jet Black, Terracotta Teal

Customize your own list based on your brand identity or genre.

Step 4: Generate Mood Board Assets with Leonardo AI (Flow State)

1. Access Flow State

2. Base Prompt + Modifiers

[Subject], [Environment], [Mood], [Camera Style], [Lighting]

Example:

Cinematic, prophet with torch, misty crossroads at night, wide-angle, fire glow

3. Stop Flow State Correctly

  • Click pause/stop (bottom right) before leaving the page

4. Save + Rename Images

As of now, Leonardo AI does not support renaming images directly inside folders or the image manager interface.

✅ How to Rename Images from Leonardo AI
Option 1: Download and Rename Locally
Click the image you want to rename → Hit Download (⬇️ icon) → On your computer, rename the file manually (e.g., Firelight_Crossroad_Prophet.jpg) → Upload to Canva, Pinterest, or your project tool.

Option 2: Use Descriptive Filenames at Save Time (if available)
If prompted before saving, name the file clearly before downloading.

Step 5: Create and Organize Your Pinterest Mood Board

1. Section Themes

  • Symbolic Anchors – fire, crossroads, chains, vines

  • Scene Environments – jungle, ruins, altar, cityscape

  • Character Types – prophet, rebel, seeker, mystic

  • Color + Texture Palettes – ash, gold, fog, thread

  • Lighting Moods – torchlight, moonlight, glow haze

2. Upload to Pinterest

  • Create a new board (e.g., "Visual Mood Board - [Your Project Name]")

  • Upload pins with tags and descriptions

✅ Carousel Example: https://pin.it/4cQ9uoyZ4
✅ Collage Example: https://pin.it/6nX41DhOP

3. Optional Format (Canva)

  • Use 1080x1920px vertical layout

  • Add mood/theme labels

  • Export and upload as polished pins

Don’t Use Pinterest? Start With One of These:

If Pinterest isn’t your go-to, here are real-world alternatives that work with the same strategy:

  • Instagram Carousels – Showcase scenes or moods as swipable story sets. Great for Reels and outreach.

  • Canva Share Links – Build branded mood boards with text overlays and share them privately or publicly.

  • Notion Visual Gallery – Use gallery view to organize inspiration, prompts, and project art inside your creative hub.

  • **AI Tool Folders (Leonardo, Midjourney, etc.) – Save and categorize your generated outputs inside folders for review, download, or future reuse.

  • BandLab or Shopify Assets Folder – For music creators building visuals to match tracks or product launches, these double as embedded project galleries.

You can adapt the Pinterest layout and flow for any of these — just apply the same concept: theme, tone, clarity.

Step 6: Use Mood Boards to Build Brand and Business

Whether you’re building a content brand, a storytelling IP, or a music video strategy — mood boards let you:

  • Show your audience your process

  • Align creative collaborators

  • Position yourself for Spotify pitches, visual campaigns, or product drops

This guide supports the workflow found at:
https://jackrighteous.com/pages/build-your-brand-ai-business-growth

Use it with your GPT to streamline creative growth.

Suggested Hashtags

#VisualMoodBoard #CreativePlanning #AIContentStrategy #LeonardoAI #PromptToProduct #BrandBuilder #MoodboardAesthetic #ProjectVision #AIArtWorkflow #DesignWithPurpose