New Weekly Series: Building an Audience Beyond the Algorithm

Note: Actions for the series to begin by Feb 24th when the 4th and final article is released. 

Growing an audience today is harder than ever. Content is everywhere. AI has raised quality across the board. And algorithms increasingly favor platforms, brands, and paid reach.

That’s why I’m launching a new weekly series focused on the one tool creators still control — the newsletter — and how it bridges the gap between attention, engagement, and long-term growth.

This series is designed for creators in Year 0 and Year 1 — those just starting to understand the need for an audience system, and those ready to move beyond chasing views.

Weekly Article Schedule

Why This Series Matters

Millions of tracks, videos, and posts are released every day. Quality alone is no longer enough to stand out.

When you finally get someone’s attention, the real question becomes:

How do you get them to come back?

Likes, follows, and views are increasingly fragile. Newsletters create direct, repeat connection — and that’s what builds sustainable growth.

The Bigger Picture

This series is the foundation for a larger free ebook I’m developing that walks creators step-by-step through:

• understanding modern audience growth
• building retention first
• using metrics that actually matter
• scaling engagement with segmentation

Each article will become a chapter in that guide.