90-Day AI Business Challenge: Week 2 - Traffic & Growth
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The 90-Day AI Business Stack Challenge: Week 2 - Mastering Traffic & Gatekeeping
🚀 Welcome to Week 2 of the 90-Day AI Business Stack Challenge!
📌 Last week, you laid the foundation for your AI-powered business.
✅ Your Shopify store (or alternative platform) is live
✅ You have a lead magnet attracting potential customers
✅ You launched your first small-ticket offer ($1–$5 product or service)
✅ You set up affiliate programs to start stacking revenue
🎯 Now, it’s time to drive targeted traffic and ensure that traffic is properly converted into subscribers and customers.
🔥 The Truth About Traffic: Why You Shouldn’t Pay for It Yet
If you’re just starting out, paying for traffic too early is a mistake.
📌 Why? Because neither you nor the algorithm knows what works yet.
📌 Without data, paid ads are a waste of money.
✅ Instead, Week 2 is all about setting up proper gatekeeping—ensuring that when people visit your content, they are:
- Encouraged to sign up for your newsletter
- Presented with a valuable offer
- Engaging with your content instead of bouncing away
Once you’ve optimized your free traffic strategies, then—and only then—should you think about adding paid options.
💡 The key to growth isn’t just driving traffic—it’s controlling where it goes and what it does.
🔥 Week 2 Breakdown: Key Actions to Complete
📅 Day 8-9: Set Up & Optimize Your Lead Capture System
📌 Your Website’s #1 Job? Capture Leads.
✅ Ensure that every piece of content (website, blog, social media) drives people into your lead magnet.
✅ Test your sign-up forms & placement (sidebar, pop-ups, exit intent).
✅ Make sure your free offer (lead magnet) is clearly valuable.
📌 Where should your lead magnet form be?
- Homepage: A clear call to action (CTA)
- Blog posts: Embedded sign-up forms within engaging content
- Product pages: A CTA for email sign-ups before checkout
- Social media links: Your Instagram bio, pinned tweet, and Facebook header
📌 Key Beginner Mistake to Avoid:
❌ “Join my newsletter for updates!” is not enough.
✅ Offer a real incentive (e.g., "Download your free AI music creation guide" or "Get 5 AI business templates today!").
🎯 Goal: Have at least 3 different places where people can sign up for your email list.
📅 Day 10-11: Understanding & Improving Key Metrics
💡 If you’re not tracking these, you’re flying blind.
📊 Bounce Rate: Measures how many people visit and leave immediately.
- High bounce rate (70%+)? Your content isn’t engaging or useful enough.
- Solution: Improve headlines, layout, and engagement (videos, images, better structure).
📊 Engagement Time: Measures how long people stay on your content.
- Low engagement time (<30 sec)? Visitors aren’t finding what they expected.
- Solution: Improve clarity, add stronger hooks in your opening paragraphs, use embedded videos for more engagement.
📊 Conversion Rate: The % of visitors who sign up or buy something.
- Industry standards: 1-3% for sales, 10-20% for email opt-ins.
- If your conversion rate is lower than that: You need to adjust your offer, placement, or messaging.
📌 Where to track these?
- Google Analytics (Free) – Tracks bounce rate, engagement, and visitor data.
- Shopify Analytics – Tracks product page performance.
- Hotjar (Free Plan Available) – Provides heatmaps & visitor session recordings.
🎯 Goal: Set up at least one of these analytics tools to measure your website’s performance.
📅 Day 12-13: Strengthen Your Social Media Gatekeeping
📌 Social media should be a gateway, not a dead end.
✅ Link your lead magnet everywhere (Instagram bio, pinned tweet, Facebook posts, etc.).
✅ Create content that naturally drives people to your free offer.
✅ Add CTAs to social posts (“Get the free guide—link in bio!”).
📌 Your Social Funnel in Action:
1️⃣ A tweet with AI music tips → Leads to a free guide on AI music creation.
2️⃣ An Instagram Reel showing your Shopify setup → Leads to your “AI Business Checklist” sign-up.
3️⃣ A Reddit post sharing your AI music journey → Links to your AI track download page (with an opt-in form).
📌 Common Social Media Mistakes to Avoid:
❌ Posting without driving traffic to your key content.
❌ Expecting social media alone to make sales (it’s a tool, not the business itself).
❌ Ignoring engagement signals (If a post is performing well organically, that’s the one you boost with paid ads later!).
🎯 Goal: Get at least one of your social platforms working as a steady traffic source.
📅 Day 14: Analyze & Plan for Week 3
📌 Key questions to ask yourself:
✅ How much organic traffic am I getting daily?
✅ Are people clicking on my lead magnet and signing up?
✅ Is my content getting engagement (comments, shares, likes)?
📌 Adjust for Week 3:
🚀 If traffic is too low, double down on social engagement.
🚀 If sign-ups are too low, improve your lead magnet & landing page copy.
🚀 If engagement is low, test different formats (videos, long-form posts, Q&A-style content).
🎯 Goal: Be ready to expand your audience growth strategies in Week 3.
🔥 Key Metrics to Track in Week 2
📊 Daily Unique Visitors: Aim for at least 30-50 visitors per day through organic channels.
📊 Email Opt-in Rate: 10–20% of visitors should sign up for your lead magnet.
📊 Bounce Rate: Keep under 60% (Lower is better).
📊 Engagement Time: Over 30 seconds per page is a solid start.
📊 Social Media Click-Through Rate (CTR): How many social visitors actually click on your link? Aim for at least 1-2% CTR.
🚀 What’s Next: Week 3 - Scaling & Deeper Engagement
Now that you’ve set up your gatekeeping systems and optimized lead capture, Week 3 will focus on:
✅ Building deeper engagement with your audience (Email sequences, direct outreach, live Q&As)
✅ Testing conversion tactics (Different CTAs, A/B testing sign-up pages)
✅ Growing beyond early traffic sources
🔥 Week 3 is where you’ll start seeing the first signs of real momentum.
🔥 Ready to Start? Get Shopify for Just $1/Month for 3 Months!
📌 For a limited time, Shopify is offering their full platform for just $1/month for the first 3 months.
💰 That’s three months to build, launch, and monetize with virtually no risk.
👉 Sign up for Shopify now and start building your AI-powered business today.
✅ Bookmark JackRighteous.com to get everything you need to scale your revenue.
🚀 The only thing stopping you is hesitation. Let’s build this.